Well, simply put: Power Words are words that you don’t see used very often. Whereas certain words like – “huge”, “top”, “best”, and “great – we see being used ALL of the time.
These basic words are overused so much in copywriting, content writing, and well – all writing, really – that they begin to lose impact. Readers sort of just glaze right over the word without really taking the time to consider the meaning or reference.
Lisa Briggs –
Great Book!
Florence Wright –
Love it🔥